Mass communication

[Dr.Junaid]

Introduction
Communication is the process of sharing our ideas, thoughts, and feelings
With other people and having those ideas, thoughts, and feelings
Understood by the people we are talking with. When we communicate we
Speak, listen, and observe.
The way we communicate is a learned style. As children we learn from
Watching our parents and other adults communicate. As an adult we can
Learn to improve the way we communicate by observing others who communicate
Effectively, learning new skills, and practicing those skills.

Mass communication is a multi stage process by which an organization using technical devices or intermediate transmitters sends messages widely and rapidly to large, scattered, heterogeneous audience. The audience is unknown to sender and has limited opportunity to provide feedback.
Mass communication is made through mechanics or media involved. This is dissemination of ideas and thought but through mass media, media that targets large population.

Communication process

• Sender (encode) : Encodes message and send to other person
• Channel : The message passes through a medium
• Noise : disturbance created during communication process
• Message receiver ( decoder): person who receives message
• Feedback : reaction of receiver on getting message from sender

Means of Mass Communication:
· News paper
· Radio
· Television
· Internet
· Books
· Pamphlets
· Posters
· Neon sign board
· Cyber journalism
· SMS- news alert
· Mobile internet
Barriers of communication:
The message or the idea which is to be conveyed also must be in a language which is colloquial and understandable. Because if the message is misinterpreted communication would not be effective.

An effective communication barrier is one of the problems faced by many organizations. Many social psychologists opine that there is 50% to 70% loss of meaning while conveying the messages from a sender to a receiver. They estimate there are four basic places where communication could be interpreted wrongly. A few barriers of effective communication in an organization are given below.

Physical Barriers - One of the major barriers of communication in a workplace is the physical barrier. Physical barriers in an organization includes large working areas that are physically separated from others. Other distractions that could cause a physical barrier in an organization are the environment, background noise

Language - Inability to converse in a language that is known by both the sender and receiver is the greatest barrier to effective communication. When a person uses inappropriate words while conversing or writing, it could lead to misunderstanding between the sender and a receiver.

Emotions - Your emotions could be a barrier to communication if you are engrossed in your emotions for some reason. In such cases, you tend to have trouble listening to others or understanding the message conveyed to you. A few of the emotional interferences include hostility, anger, resentfulness and fear.

Lack of Subject Knowledge - If a person who sends a message lacks subject knowledge then he may not be able to convey his message clearly. The receiver could misunderstand his message, and this could lead to a barrier to effective communication.

Stress - One of the major communication barriers faced by employees in most of the organization is stress. When a person is under immense stress, he may find it difficult to understand the message, leading to communication distortion. At the time of stress, our psychological frame of mind depends on our beliefs, experiences, goals and values. Thus, we fail to realize the essence of communication

[riazkhokhar]

will you please tell me about Essentials of effective communication ?
waiting ..

[mania shahzad]

aslam o alaikum! sir can u please eloborate the 'PROCESS OF MASS COMMUNICATION' kindly explain me more details about it thnk you